About Me
I am a lifelong creative with a passion for innovation and results. With a proven track record across social, digital, email, print and broadcast media, I specialize in crafting compelling campaigns that drive engagement and measurable business growth. A decisive leader, I excel in fast-paced environments, seamlessly balancing strategic vision with hands-on execution. I’m deeply committed to team development, cross-functional collaboration and delivering high-impact creative solutions that elevate brands and enhance customer experiences.
Experience
Trellix
Senior Art Director
2022-2025
• Led the development and global launch of the Trellix brand.
• Conceptualized and executed creative across social media,
advertising, video, events, trade shows and websites to drive
visibility in the enterprise security marketplace.
• Led the creation of of the quarterly Trellix Threat Report, driving
increased engagement among prospects and customers.
• Concepted, wrote, storyboarded and oversaw the development of
a high-impact Burj Khalifa creative display in Dubai, amplifying
Trellix’s global presence.
• Led and established the visual identity for multiple Employee
Resource Groups (ERGs) at Trellix.
• Collaborated with cross-functional stakeholders worldwide and
presented strategic initiatives to the Executive Leadership Team.
Southwest Airlines (contractor)
Digital Designer
2021
• Developed and executed high-impact email campaigns and
promotions driving ticket sales and engagement.
• Collaborated with cross-functional marketing teams
to develop best-in-class digital communications and enhance
brand consistency.
• Presented creative concepts to key stakeholders, refining
campaigns based on feedback to improve audience engagement.
WorldVentures
Creative Director
2019-2020
• Managed, mentored and developed a high-performing in-house
creative team of four designers, two writers, three videographers
and two developers, fostering collaboration and innovation.
• Directed digital creative strategy across all social media channels,
leading ideation, creation and execution of high-impact
campaigns to enhance brand presence and engagement.
• Oversaw the development and execution of 10-20 targeted email
campaigns weekly, reaching WorldVentures representatives and
DreamTrips members in eight languages, driving customer
engagement and retention.
• Led full-cycle video production, from concept to post-production,
delivering multiple high-quality video assets weekly to support
marketing and brand storytelling efforts.
D3: Frito Lay North America
(contractor)
Associate Creative Director
2015-1019
• Developed and executed communications across social media,
driving engagement and brand awareness.
• Created digital campaigns across the entire Frito-Lay portfolio,
including Tostitos, Lay’s Wavy, Ruffles, Lay’s Kettle Cooked and
Cracker Jacks, ensuring cohesive brand storytelling.
• Partnered directly with multiple Frito-Lay brand teams to
develop and present strategic digital concepts, enhancing
brand presence.
• Created and launched the Tostitos recipe program, achieving
the highest social media engagement in the brand’s history.
• Led the creative concepting, and execution of a national
broadcast campaign for Frito-Lay 2Go.
• Elevated D3’s reputation within the Frito-Lay organization,
establishing it as a go-to creative agency by multiple
brand teams.
TPN
Creative Director
2009-2014
Creative Director/Conceptor: Clorox
• Led, mentored and developed a team of four art directors and
two writers, delivering award-winning, brand-centric creative.
• Managed creative across the entire Clorox brand portfolio,
including Clorox, Green Works, Kingsford, Pine-Sol, Brita,
Glad and Liquid Plumr.
• Conceptualized and executed digital and point-of-sale (POS)
materials for retail channels across all Clorox brands.
• Partnered with multiple brand clients to develop, present and
implement innovative creative strategies.
• Led client presentations to secure buy-in on creative concepts
and execution.
• Increased Liquid Plumr sales by nearly 6% through an in-store
augmented reality campaign, generating 10.5 million in-store
impressions.
• Designed and executed retail materials for major big-box retailers,
including Walmart and Target.
Creative Director: Bank of America
• Led, mentored and managed a creative team of eight
art directors and two writers, delivering high-impact
marketing materials.
• Directed the execution of creative assets distributed to over
5,700 banking centers nationwide.
• Collaborated with clients and planning teams to develop and
refine creative strategy.
• Presented creative concepts to clients both in-person and via
virtual meetings.
• Boosted consumer/associate interactions by over 50% through
the successful “I Can Help” campaign.
• Spearheaded the nationwide launch of the Merrill Edge product
within banking centers.
TracyLocke
Creative Director
2004-2009
• Managed, mentored, and led a creative team of six art directors
and two writers.
• Oversaw and executed creative campaigns for Harrah’s entire
portfolio of brands, restaurants and nightclubs.
• Led national promotions for 30+ casinos, driving double-digit
growth in customer acquisition and revenue.
• Directed the rebranding of Harvey’s Casinos and
Showboat Casino.
• Developed and launched a new brand campaign for Total Rewards
and introduced the Paula Deen Buffet.
• Presented creative concepts to clients both in-person
and remotely.